Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question:

Ascend2, which offers research-based marketing services, and Vidyard, a video marketing platform, recently released a survey of content marketers to find out how the best of the best run their content marketing campaigns.

Remember when Bill Gates said, “Content is king,” about a gazillion internet years ago? Personalization is the new stronger, taller, king-er king.

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