Амар 
Remember when Bill Gates said, “Content is king,” about a gazillion internet years ago? Personalization is the new stronger, taller, king-er king.
Pretty much everything is being personalized these days. And if you think this statement is an exaggeration, have a look at this incredible story of how the Gatorade Sports Science Institute personalized hydration for the Brazilian World Cup team.
Marketers are working hard to personalize, or at least segment, every aspect of every funnel and give their prospects a tailored-as-possible buying journey. It’s working, apparently, because more personalization tools keep popping up. What’s funny is the thing getting the least personal treatment is the content on your very own website.