Амар 
Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions. As a result, many organizations are turning to social listening tools to make sense of the online conversation.
In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Here’s what they are monitoring with social listening tools:
Customer requests, questions, and concerns: 86% (of businesses surveyed)
- Competition: 77%
- Brands and products: 75%
- Industry terms and trends: 61%
- Industry/brand influencers: 60%
- Company’s name: 55%
- Company’s executives: 44%